Pullulan is mainly used in cosmetics for its film-forming and texturizing properties. Water-soluble and non-ionic, it forms a thin, uniform, and transparent film on the surface of the skin and hair, which can be perceived through an immediate tightening effect. This film acts as a physical barrier that limits transepidermal water loss, thereby helping to maintain skin hydration. In formulations, it also has a structural role: it increases viscosity, stabilizes emulsions, and promotes cohesion between different ingredients, including in the presence of surfactants. This versatility explains its use in many products (serums, masks, hair care), where it also contributes to a surface-smoothing and softening effect.
On the skin, this ability to form a film gives pullulan an immediate smoothing and tightening effect, purely physical in nature. It does not act in depth, but improves the appearance of the epidermis by evening out its surface and temporarily reducing the visibility of irregularities. In addition, this film can facilitate the gradual delivery of certain active ingredients by limiting their evaporation and maintaining a hydrated environment that is favorable to their activity. On the hair, pullulan is deposited along the hair fiber, where it helps sheath the cuticle, improve softness to the touch, and enhance shine, without weighing the hair down.
Beyond these surface effects, some studies suggest a potential role for pullulan in the process of wound healing.
An experimental study in rats evaluated the topical application of a pullulan gel on skin wounds. The results show a significant improvement in several biological markers involved in wound healing: increased collagen, protein, and DNA content, as well as faster wound contraction. The epithelialization time was cut in half, and histological analyses demonstrated better dermal regeneration, new blood vessel formation, and increased collagen synthesis. Although these results come from an animal model, they suggest that pullulan may help support skin repair.