Tinted lip balm, lifting cream-shadow for eyelids, tinted serum, tinted concealer, lash-boosting mascara... Hybrid skincare products are highly favored. Half-makeup, half-skincare: these products prioritize short and clean formulas, and also allow for a natural finish. Here's an overview of this new beauty trend.
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2-in-1 Cosmetics.
The essence of beauty routines with fewer products used.
Emerging in the early 2000s, the trend of 2-in-1 skincare products inspired by Korean beauty routines quickly became widespread. These products, now referred to as hybrid skincare, have become the standard in the industry. Indeed, in a society where almost everyone is in a hurry, lengthy morning routines, divided into various skincare and makeup applications, are no longer suitable. Since skipping them is not an option, 2-in-1 skincare products have proven to be an appropriate solution to shorten this essential routine without neglecting or skipping important steps. Gone are the days of juggling a dozen different products to address targeted issues before moving on to the application of another dozen makeup products. With 2-in-1 cosmetics and their smart formulation, you can cut your beauty routine in half and correct your skin's imperfections while enhancing it with a light makeup effect.
Skincare-makeup products with a lightweight formulation to let the skin breathe.
While makeup formulated with heavy ingredients can cause skin imperfections, such as the emergence of pimples or skin dryness, 2-in-1 cosmetics aim for the opposite effect. To make the fusion of skincare and makeup possible, cosmetic laboratories had to forego incorporating ingredients that would have weighed down the formula used. The result is lightweight skincare, free from silicones and parabens. With 2-in-1 skincare, your epidermis can breathe without you having to completely give up on makeup, which tends to clog pores over time. Hydrate your skin while clarifying and unifying your complexion by opting for a tinted moisturizer. Similarly, thanks to tinted lip balms, which serve both as skincare and lipstick, say goodbye to feelings of dryness while keeping your lips colorful and luminous.
2-in-1 complexion care: hydration, protection, and coverage.
Tinting and treating skin imperfections are often associated when it comes to a 2-in-1 skincare product. Rather than resorting to different treatments to cleanse, moisturize, protect, and correct your complexion, opt for a 2-in-1 cosmetic without losing effectiveness. In this category, we offer our range of Tinted Serum, which is natural, vegan, and formulated without silicone. The available shades cover a wide spectrum of skin tones and provide a finish that is both light and natural. Beyond makeup, its 2-in-1 formula nourishes, softens, and deeply hydrates your skin thanks to the active ingredients it is enriched with. Just a few drops applied to the face are enough to make a difference.
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