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Misconception: For maximum hydration, it is recommended to moisturize within three minutes after bathing.

Misconception: For maximum hydration, it is recommended to moisturize within three minutes after bathing.

The importance of moisturizer-based skincare has been recognized for several years. However, the most appropriate time to apply moisturizing creams to the skin has not been fully clarified. A common hypothesis is that moisturizing immediately after washing is more effective than delayed moisturization, and that the optimal time to apply a moisturizing cream is when the skin is still damp, typically within 3 minutes after bathing, for maximum hydration. But is this really true?

Moisturizing cream after bathing: is there an optimal application time?

According to dermatology and allergy guidelines, experts agree to recommend patients to apply the moisturizing cream as soon as possible after the daily bath, when the skin is still damp and, ideally, within 3 minutes following the bath to prevent and improve water loss, by restoring the skin barrier. However, the evidence supporting this recommendation is limited.

A 2009 study evaluated four different bathing and moisturizing regimens, and their effect on skin hydration over a 90-minute period in 10 subjects, 5 of whom had atopic dermatitis. The regimens consisted of:

  1. 10 minutes of bathing alone without the application of an emollient.

  2. 10 minutes of bathing followed by an immediate application of an emollient.

  3. 10 minutes of bathing and delayed application (30 minutes later).

  4. Application of emollient alone.

The study reported that bathing followed by the application of an emollient significantly increased the hydration level of the epidermis, well above the baseline. It also found that there were no statistical differences in the average hydration state between applying a moisturizing cream immediately after bathing and applying it delayed, 30 minutes later. A similar observation was also reported in another more recent study.

In 2002, a study measured the hydration level of the stratum corneum and the transepidermal water loss (TEWL) at different times (30, 60, 90, 120, and 180 minutes). Although the hydration level of the stratum corneum increased and the TEWL decreased after the application of a moisturizing cream, they found no significant difference between the skin areas moisturized immediately and those moisturized later. These results are consistent with those of the previous study on the effectiveness of moisturizing creams.

Similarly, a third study conducted on 60 healthy volunteers (30 women and 30 men) reported similar results. They compared the moisturizing effects of a moisturizing cream in terms of dosage, frequency, and timing of application. The water content in the stratum corneum at the test sites was compared between different application times: either immediately after bathing (within 5 minutes) or 90 minutes later. Compared to the control site, the application of a moisturizing cream increased the water content in the stratum corneum at different application times, measured twelve hours after bathing. However, the results did not show a significant difference between the sites where the moisturizing cream had been applied immediately after and 90 minutes after bathing.

Therefore, applying a moisturizer immediately after bathing is ideal for the health of the skin barrier, but it is also possible to apply it up to 30 minutes afterwards. These results suggest that the timing of the moisturizer application does not impact its hydrating effect. However, the advantage of immediate hydration after bathing is to reduce the duration in which the skin is dry. This period, characterized by a drop in the hydration level of the stratum corneum and a rapid increase in TEWL (Transepidermal Water Loss), could potentially lead to the formation of lesions in the epidermal barrier and an exacerbation in patients with atopic dermatitis and psoriasis.

However, additional studies are necessary with larger sample sizes and longer follow-up durations, while also considering washing/bathing conditions. Indeed, in the various studies mentioned, subjects merely rinsed their forearms or legs for 30 seconds to 10 minutes with tap water without soap in order to eliminate sebum or sweat residues on the skin. Yet, in real life, people typically use cleansing products during their bath. The type of cleanser, the duration of the bath, and the water temperature can affect the skin barrier function, which may result in differences in the hydration effect.

On the other hand, these studies highlight once again the benefits ofregular use of moisturizing creams in the skin care routine, even for those with healthy skin, ensuring that the barrier remains intact. Indeed, the application of an emollient at this stage limits the evaporation of water present in the epidermis, thus preventing dryness.


  • EICHENFIELD L. F. & al. Quantitative assessment of combination bathing and moisturizing regimens on skin hydration in atopic dermatitis. Pediatric Dermatology (2009).

  • LE THAI VAN T. & al. Moisturizing effectiveness of immediate compared with delayed moisturization. Journal of Cosmetic Dermatology (2022).

  • MATSUNAKA H. & al. Optimal application method of a moisturizer on the basis of skin physiological functions. Journal of Cosmetic Dermatology (2022).


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