When the skin is exposed to the sun’s UV rays, it responds by stimulating melanin synthesis by the melanocytes, specialized cells located in the basal layer of the epidermis. This pigment, subsequently transferred to keratinocytes and gradually conveyed to the skin surface through cell turnover, is responsible for the skin’s varying degree of darkening. The quality, intensity, and speed of tanning therefore primarily depend on the amount of ultraviolet radiation received, but also on phototype, stratum corneum thickness, and individual melanin-production capacity.
Exposure can then vary depending on certain environmental factors, such as the presence or absence of water capable of reflecting some of the sun's rays and thereby increasing the total UV dose received by the skin, even indirectly. One might then assume that there is no difference between the reflective capacity of seawater and that of pool water and that, consequently, you tan just as well at the sea as at an outdoor pool.
In reality, other factors must be considered. Water can reflect about 10 to 30% of incident UV rays depending on its motion, clarity, and the angle of sunlight. At sea, foam also has a significant reflective power, reaching approximately 25%. Moreover, on a sandy beach—unlike pebbles, which absorb more radiation—the tanning rate can be enhanced, as sand is capable of reflecting nearly 17% of UV rays.