Everything you need to know about Typology tinted serum
Combining active skincare ingredients with light coverage and a fluid formulation, our tinted serums will take your makeup to the next level. How do they work? Who can use them? And, most importantly, how to find the right shade? Here’s our practical guide to answer all your questions.
What is a tinted serum?
Halfway between skincare and makeup, our tinted serum is a hybrid formula which will even your skin tone and hide any imperfections, but will also reveal your skin’s natural radiance with its deeply nourishing and hydrating properties. It has a light but buildable coverage, and your skin will feel perfectly finished without being caked in a heavy layer of makeup. The end result: natural and glowing.
Our tinted serum is made with 99% naturally-derived ingredients, and is packed with active skincare ingredients like vitamin C for skin radiance, and olive squalane and aloe vera for hydration. This 2-in-1 product is also unperfumed, and doesn’t contain any nanoparticles or silicones that can lead to spots and are often found in traditional foundations. Its super-light texture and hydrating formula will not block your pores.
Who can use it?
Our tinted serum can adapt to any skin type, but occasionally those with oily skin may find it slightly too rich because of the hydrating ingredients in its formulation. For all other skin types, no restrictions. Even better, the different shades of Typology tinted serum will suit most skin tones, from the very lightest to very darkest!
How to apply it and make it part of a beauty routine?
It’s not complicated to apply our tinted serum. It’s just important to know where it fits in your beauty routine.
You can apply it in the same way as a foundation or BB creme, so just after you’ve cleansed, and applied your serum and moisturiser. You’ll only need a few drops of tinted serum (according to how much coverage you’d like), and work the serum from the middle of your face outwards, onto your neck, blending it either with your fingertips, a brush, or a beauty blender.
What makeup remover should I use to take it off?
Removing a tinted serum is easy, all you need is a cleansing oil. Apply it in small circular movements to deeply cleanse your pores. If your skin isn’t sensitive or reactive, you could also use a cleansing balm or micellar water with reusable cotton pads, which both work really well to remove our tinted serum.
Mistakes to avoid
Because our tinted serums are skincare as well as makeup, it can be tempting to make some mistakes when using it. Such as:
Not moisturizing your skin first. Even though our tinted serums are made with olive squalane and aloe vera, they’re not a substitute for serum and moisturizer
Not removing your makeup. Whatever tinted product you choose to use, you absolutely must take it off before you go to bed to allow your skin to breathe and your cells to renew
Not waiting until the tinted serum is dry to see the end result. When you apply it, the tinted serum can sometimes appear too light or dark, when actually it will be the correct shade once it’s dry
Why is it better for your skin than a traditional foundation?
Our tinted serum work in two ways. They’re packed with hydrating and nourishing ingredients like a serum, so can help to protect your skin’s hydrolipic film, but also perfect your complexion like a makeup. Traditional foundations don’t have the same properties, they’re just there to cover imperfections or even your skin tone, so aren’t great when you want to have radiant skin.
How to choose the right shade for your skin?
It’s never easy to choose the right shade of foundation or tinted serum. We developed our tinted serum with the Fitzpatrick phototyping scale, grouping six different skin types according to their skin tone and their reaction to sun exposure, to create six different shades as follows:
Type I: very fair skin with freckles, which never tans but frequently burns
Type II: fair skin which often burns but occasionally lightly tans
Type III: fair to medium skin which occasionally burns but often tans
Type IV: medium skin which tans well and deeply, and only burns after intense sun exposure
Type V: light brown or mixed skin which tans easily and rarely burns
Type VI: dark brown or black skin which darkens in the sun and almost never burns
Plus, the light coverage formulation means that one shade of tinted serum can adapt to many different skin tones.