New product T34: delivers an immediate healthy glow

New product T34: delivers an immediate healthy glow

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Les bienfaits de la phytokératine sur les cheveux.

The benefits of phytokeratin on hair..

Typically, the keratin used in traditional cosmetics is of animal origin. At Typology, we have decided to opt for a plant-based alternative: phytokeratin. This natural origin does not detract from its benefits for taking care of hair fibers.

Phytokeratin, a plant-based keratin.

Phytokeratin is a fine beige powder obtained by hydrolyzing wheat or almond proteins through an enzymatic process. It is a plant-based alternative to animal keratin. Phytokeratin is used in the cosmetic industry because it has an amino acid structure similar to the keratin naturally found in the skin, hair, or nails. On the I.N.C.I lists of cosmetic products, phytokeratin is designated as Hydrolyzed Wheat Protein or Hydrolyzed Sweet Almond Protein.

Focus on the keratin found in hair.

Keratin, a fibrous protein rich in sulfur, is the main component of hair. It is thanks to the organization of keratin in the cortex that hair has the property of being durable. If the scalp were strong enough, a normal head of 120,000 hairs could support a weight of 12 tons!

Keratin, due to its biochemical structure, plays a significant role in hair cohesion. Indeed, it is composed of a sequence of 18 amino acids, many of which are cysteine units that carry sulfur functions. Keratin chains are linked together by two types of bonds, but it is the disulfide bonds that are responsible for hair cohesion. We refer to these as disulfide bridges.

Note : A disulfide bond is a connection that forms between the sulfur atoms of the thiol functions of two cysteines. The formation of a disulfide bond is a reversible redox reaction. Hairdressers actually use this technique to change the shape of the hair by straightening it or conversely, curling it.

The benefits of phytokeratin on hair.

As explained earlier, hair is composed of approximately 95% keratin. Keratin plays a crucial role in hair health by providing it with strength and elasticity. However, certain factors can damage the hair's keratin. This is the case with hair coloring and bleaching, as well as perms and the repeated use of heat styling tools (straighteners, curling irons). UV rays from the sun can also lead to a degradation of the hair's keratin.

Reminder : Using a sun oil for hair that contains SPF is therefore essential when you expose yourself to the sun!

Phytokeratin is found in shampoos, conditioners, and hair masks. Indeed, the use of hair care products based on phytokeratin allows for the replication of the actions of keratin on the hair fiber because their structures are very similar. Phytokeratin preserves the elasticity of the hair. Gaining in flexibility, the hair becomes light and easy to detangle. It also strengthens the hair fiber and thus improves the resistance of the hair. Applied to brittle, damaged, and dry hair, it will repair them deeply. Not only will the hair be healthier, but it will also be better protected from external aggressions.

In which Typology skincare products can you find phytokeratin?

Offering numerous benefits to the hair, we have used phytokeratin in the formulation of some of our hair care products.

  • Anti-dandruff shampoo.

Our dandruff shampoo is formulated with phytokeratin and piroctone olamine antifungal action and sebum-regulating properties. This ingredient works in synergy with thejujube extract which regulates flaking and soothes the scalp by reducing irritation and itching. It also contains essential oils of Atlas cedar and clary sage known for their anti-dandruff and sebum-regulating properties.

  • Volume-boosting shampoo.

Just like our anti-dandruff shampoo, our volume shampoo contains phytokeratin. The proteins that make up phytokeratin help to fill in gaps on the hair fiber surface, coat the hair, and smooth the cuticle. Fragile hair regains substance and shine, while damaged hair becomes more flexible and soft. This shampoo also contains biotin and panthenol, active ingredients that strengthen hair. Thealoe vera included in the formula helps to hydrate the scalp and adds shine to the hair. Moreover, it contains essential oils of rosemary and Scots pine that work in synergy to regulate and purify the scalp.

  • Hair repair mask.

Ourrestorative hair mask, formulatedwithbiomimetic ceramides, mango butterandavocado oilhelps to restore the cohesion of the cuticle and strengthen and repair the hair. Thescales are filled, the cuticle is smoothed, and the cortex is better protected.

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