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Eyebrow makeup: What are the tips and mistakes to avoid?

In addition to their role in protecting the eyes, eyebrows contribute to facial expression and symmetry. They help emphasize the gaze and convey various emotions, such as joy, surprise, or even anger. Whether we wish to redefine their shape, make them fuller, or simply accentuate them, applying makeup to the eyebrows can subtly intensify one's look. But how can we achieve a natural result? Here are all our tips and pitfalls to avoid.

Published on July 17, 2023, updated on March 31, 2026, by Pauline, Chemical Engineer — 12 min of reading

Tip #1: How to structure your eyebrow shape for a harmonious look?

Before you apply makeup to your eyebrows, it's crucial to ensure that their shape suits you and fits your facial features. This will only enhance their appeal more, giving your eyebrow makeup a more natural and precise look.

The three-point trick is often suggested to determine the ideal eyebrow shape. This involves placing a ruler, or an eyebrow pencil, between the wing of the nose and the inner corner of the eye, and then marking a point at the root of the eyebrow. Next, place the ruler between the wing of your nose and the center of your pupil: this gives you the highest point of the arch. Finally, going from the wing of your nose towards the outer corner of your eye, mark the last point corresponding to the end of the eyebrow. Linked together, these three markers define a guideline to structure the eyebrow in a balanced way.

Illustration de la méthode des trois points.

Illustration of the three-point method.

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Once this shape is determined, you can, if you wish, pluck your eyebrows to achieve it. However, be careful to proceed very cautiously, hair by hair, in order to avoid ending up with sparse areas. For a more precise result, it's better to use tweezers rather than wax, especially if you're a beginner.

Finally, before moving on to eyebrow makeup, we recommend grooming them by brushing. Done with an eyebrow brush or a mascara-type brush for eyebrows, this step helps to direct the hairs and makes the application of eyebrow makeup products easier for the eyebrows, whether it's an eyebrow pencil, an eyebrow marker, or a setting gel.

Tip #2: Which products should you choose for eyebrow makeup?

For beautiful eyebrow makeup, it's important to equip oneself with the right tools, selected according to the result you wish to achieve.

Not all products have the same function or provide the same results, and their selection depends on your proficiency level, the density of your eyebrows, and the desired effect, whether you want something natural, structured, or more intense.

Among the most popular products are the eyebrow pencil and the eyebrow mascara, both items can be used individually or combined for a more intricate makeup application. The former is applied to the skin - not to the hair, contrary to what one might sometimes think - and the purpose is to redraw and restructure the eyebrow line. The eyebrow pencil is particularly useful for filling in thin or sparse areas, or recreating a base. Eyebrow pencils with hair-like effects, equipped with a fine tip, allow for precise strokes that imitate natural hairs, making them an excellent option for a natural eyebrow makeup or for individuals with less brow volume.

Tip : If you are a beginner, we recommend using a beveled tip pencil, meaning one sharpened obliquely instead of at a right angle, because it is easier to apply. Moreover, the fineness of the tip will allow you to achieve a natural hair-by-hair effect.

The eyebrow mascara, on the other hand, is applied directly to the hairs. This allows adding volume, texture and disciplining the line. Depending on its shade, it can lightly color the eyebrows and enhance their intensity. As far as clear eyebrow mascaras are concerned, they may be used to fix the hairs without adding color, especially if your line is already well-defined. Conversely, a tinted gel or colored eyebrow mascara would be more suitable to visually enhance thin eyebrows.

If you desire to achieve greater precision, an eyebrow marker serves as an intriguing alternative. Its fine tip allows you to draw clear lines, which are ideal for recreating a hair-by-hair effect, especially in the case of sparse eyebrows. However, its usage demands a bit more skill: if the motions are hesitating, the result may appear less natural than with a pencil.

Other textures also exist. Gel-creams, often more pigmented, are applied with a brow brush and allow intense structuring of the line. They are more suitable for sophisticated makeup or very sparse eyebrows. On the other hand, powders provide a more diffuse and blended finish, ideal for a discreet and natural result. Finally, some tools, like the eyebrow stencil, can help guide the application, especially for beginners or in the case of difficulty defining a symmetrical shape.

The choice of the product also depends on your comfort level.

If you're a beginner or looking for a simple result, the eyebrow pencil remains the most accessible option. If you find the output too marked or difficult to blend, a lighter eyebrow powder or gel can offer a softer finish. Conversely, if your eyebrows are very sparse and you are proficient in the movements of eyebrow makeup, combining several products - for example, a pencil to structure, then a gel to set - allows for more uniform results.

CriterionRecommended ProductWhy?For whom?
Sparse or non-existent eyebrowsEyebrow Pencil / Eyebrow MarkerAllows for the recreation of hair and precise reshaping of the lineScant eyebrows, areas to fill in
Unruly eyebrowsEyebrow Gel / Eyebrow Mascara (tinted or clear)Sets the hair and provides holdLong, thick, or hard-to-manage hair
Searching for a natural resultEyebrow Powder / Fine-tip PencilGives a diffuse effect, without overloading of materialBeginners or subtle makeup
Seeking a structured and intense resultGel-cream with eyebrow brushPigmented texture that allows for strongly redefining the lineVery thin eyebrows or sophisticated makeup
Lack of symmetryEyebrow StencilGuides the application and helps balance both eyebrowsBeginners or difficulty in structuring
Eyebrows already well definedClear eyebrow gel / Clear mascaraStays fixed without adding any colorEasy Daily Maintenance
Difficulty in using a pencilLight powder or gelEasier to blend, less risk of noticeable linesBeginners or inaccurate gestures
Unsatisfactory result with a single productPencil + eyebrow gel combinationStructure + attachment for a more comprehensive resultIrregular or sparse eyebrows
How to choose your eyebrow makeup product?

Tip #3: How to choose the right color for a natural eyebrow makeup?

Today, there are numerous shades available for eyebrow makeup. If you're comfortable with makeup application or if you want a more creative look, it's entirely possible to play with colors and textures. However, for a natural-looking eyebrow makeup, it's advisable to choose a shade close to your natural color. The goal is to redefine the line without creating too much contrast.

If you're hesitating between two shades, it's better to go for the lighter one: a color that's too dark can harden the features of the face and give a rigid appearance.

The shade selection should also consider the hair color and the skin undertone. For instance, blond or light brown hair is generally paired with slightly ashy tints, while darker hair can handle more intense shades, provided they stay close to the color of the eyebrow. It's also important to adjust the shade to the product used : an eyebrow pencil deposits more material than a powder or a brow gel, which can intensify the color. Lastly, in the case of very light, greying, or barely visible eyebrows, the use of a tinted gel in blond tones will better define the eyebrow while maintaining a natural appearance.

How to apply makeup to your eyebrows step by step for a natural effect?

  • Brush the eyebrows to reveal their natural line : Start by taming the hairs using an eyebrow brush or clear mascara. This action helps visualize the sparse areas and guide the application of products.

  • Redrawing the eyebrow line : Using an eyebrow pencil or an eyebrow marker, draw light strokes in the direction of the hair growth. Avoid drawing a continuous line, as that would give a too rigid result.

  • Fill in sparse areas : Focus on less dense areas by gradually adding substance. If you're new or looking for a diffused effect, you can use an eyebrow powder or a light gel, which are easier to blend.

  • Blend to meld the material : With the help of a brush, blend the lines to achieve a uniform effect. This aids in avoiding a "blocky" effect and results in a more natural appearance.

  • Setting the eyebrows for better durability : Apply an eyebrow gel to set the hairs and maintain the shape throughout the day. A transparent eyebrow gel will suit perfectly if you don't wish to add color.

Tip #4: Semi-permanent eyebrow makeup: when is it beneficial?

Semi-permanent eyebrow makeup encompasses several techniques such as microblading, microshading, and eyebrow dermopigmentation. They involve implanting pigments into the superficial layers of the skin to redefine the eyebrow line. Microblading allows for a very realistic hair-like effect, while microshading provides a more powdered look, similar to that achieved with powdered eyebrow makeup. Dermopigmentation, broader in its approach, encompasses various methods of pigmentation depending on the desired effect. It's worth noting that eyebrow tattooing, historically deeper and more permanent, is currently being supplanted by these more natural and adaptable semi-permanent techniques, the results of which last approximately three months.

Illustration de différentes techniques de maquillage semi-permanent des sourcils, avec du microblading (1), du microshading (2) et du tatouage (3).

Illustration of different semi-permanent eyebrow makeup techniques, including microblading (1), microshading (2), and tattooing (3).

Image generated by artificial intelligence.

These techniques can be particularly useful in several situations: when the eyebrows are very sparse, asymmetrical, or not very visible, or even when certain areas no longer regrow. They can also suit people who wish to simplify their eyebrow makeup routine or have difficulty applying makeup to their eyebrows on a daily basis. In the case of nearly non-existent eyebrows, semi-permanent makeup allows for the recreation of a basic structure, subsequently facilitating the potential application of an eyebrow pencil or gel to adjust the intensity.

However, semi-permanent eyebrow makeup is not harmless and requires prior consideration.

The achieved result strongly depends on the professional's expertise, the choice of shape and shade, as well as the skin's reaction to the pigments. Over time, the color can change, lighten or slightly alter in tone, which implies the need for regular touch-ups. Furthermore, certain skin types, particularly sensitive ones or those prone to skin conditions, may respond differently. Therefore, it is crucial to gather information ahead of time, perform a test if necessary, and turn to a qualified practitioner in order to achieve a harmonious result that suits the individual's facial structure.

Tip #5: Why is eyebrow makeup removal essential?

The removal of eyebrow makeup is a step that is sometimes overlooked, yet it is crucial for maintaining the balance of the skin and the quality of the hairs. Eyebrow makeup products contain pigments, waxes, and film-forming agents intended to ensure their hold. When not properly removed, these residues can build up on the surface of the skin and at the level of the hair follicles, encouraging pore obstruction and potentially altering the hair growth cycle. In the long run, this can contribute to weakening the eyebrows, or even accentuating their sparse look.

However, caution is necessary: makeup removal should not weaken the eyebrows and should be done with a gentle product, suitable for the sensitive area of the eye contour.

You can, for instance, use a cleansing oil, applying it with clean fingertips by gently massaging the area, without excessively rubbing. This type of texture effectively dissolves the pigments and fatty substances in makeup while respecting the hair fiber. Then rinse with clear water to eliminate any residue.

A micellar water can also be suitable, particularly for light makeup. Soak a cotton pad, then apply it for a few seconds on each eyebrow to give time for the micelles to solubilize impurities. Afterwards gently slide the cotton pad in the direction of hair growth to remove residuals without weakening the eyebrows or irritating the skin.

Note : An effective eyebrow cleansing also enhances the efficiency of the treatments later applied on the eyebrows, such as serums or oils.

Which mistakes should be avoided when applying makeup to your eyebrows?

Even with good products, certain mistakes can compromise the outcome of eyebrow makeup and produce an unnatural result.

  • Drawing too sharp of a line : Creating a continuous line with an eyebrow pencil can cause the gaze to appear fixed and give an artificial effect. It's better to work with small, discontinuous strokes.

  • Choosing a shade that's too dark : A color that is too intense hardens the features and draws excessive attention to the eyebrows.

  • Overcharging the matter : Layering the product without blending can create a "block" effect that is not very harmonious.

  • Seeking perfect symmetry in eyebrows : Striving to achieve two precisely identical eyebrows often results in over-applying makeup.

  • Using a product not suited to one's skill level : Some products, such as gel-cream or eyebrow pen, can be challenging to master and may produce a too striking result. If you are a beginner, it's wiser to start with an eyebrow pencil or powder, which are more manageable to adjust and blend.

  • Forgetting to set the eyebrows : Without setting them in place, the hairs could shift throughout the day, undermining the effect of the makeup.

FAQ on eyebrow makeup.

What is the difference between microblading and microshading?

Microblading creates a very natural hair-like effect, while microshading results in a more powdered appearance, similar to powder eyebrow makeup.

How long does eyebrow makeup last?

Classic makeup (eyeliner, brow gel, brow mascara) should last at least eight hours, to cover the needs of a day. Water-resistant (waterproof) or long-lasting formulations can extend this effect.

Can we put makeup on our eyebrows every day?

Yes, provided that appropriate products are used and the eyebrows are properly cleansed each evening to prevent the buildup of residue and maintain the hairs.

How to apply makeup on very light or white eyebrows?

It is recommended to use a tinted eyebrow gel or an eyebrow mascara to color the hairs, supplemented if needed by an eyebrow pencil to redefine the line.

Should you do your eyebrow makeup before or after working on your complexion?

Opinions vary among makeup artists. Some prefer to apply makeup to the eyebrows first, as it allows for structuring the face from the start and guides the intensity of the complexion and eye makeup. Others do it at the end, in order to adjust the shape and intensity of the eyebrows more precisely according to the overall effect, and to avoid blurring them during the application of the complexion product.

Can we use a regular mascara on the eyebrows?

This is not recommended, as mascaras for eyelashes are often too pigmented and can weigh down the finish. It is better to use an eyebrow mascara, which is more suitable.

How to fix a botched eyebrow makeup?

A cotton swab slightly soaked in makeup remover can be used to correct overly marked lines. It is then possible to lightly rework the area.

Can eyebrow products damage the hairs?

When used correctly and removed each night, they do not damage the eyebrows. However, an accumulation of residues or overly aggressive actions can weaken them.

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