Each year-end offers a chance to look back. But rather than listing every new launch, we’ve taken a different angle: portraying 2025 as a year of scientific progress, through what you adopted and the formulation solutions that emerged. Because if one thing is proven year after year, it’s this: major breakthroughs don’t stem from accumulating steps, but from the precision of formulas, the accuracy of active ingredients, and the understanding of genuine needs. Here is our 2025 retrospective — spanning innovations, iconic products, and scientific insights.
The year 2025 according to Typology: between launches and fundamentals.
Summary
- Skin barrier: between lipid replenishment and biomimetic hydration
- Science in a Minute - Hydration and Relipidation, Two Complementary Biological Functions
- Sun protection and skin renewal: coherence above all
- Science Minute – UV and Regenerative Actives: Why Protection Dictates Performance
- Scalp and hair fiber: two mechanisms, two needs
- Science Minute - Rebalance the scalp environment, preserve fiber integrity
- Targeted mattification: a simple measure to stabilize shiny areas
- Science Minute – Sebum and Shine: A Two-Step Approach
- 2025 also includes two optimized formulas
- The essentials you adopted most in 2025
Published on January 2, 2026, updated on January 6, 2026, by Stéphanie, PhD, Doctorate in Life and Health Sciences — 17 min of reading
12
New product innovations have been launched.
2
Existing formulas have been revised.
8
New active ingredients have been integrated into our formulations.
4
Major axes have structured our developments.
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Skin barrier: between lipid replenishment and biomimetic hydration.
In 2025, we observed a growing demand for formulations capable of sustainably restoring cutaneous comfort. Not merely surface hydration, but rebuilding the barrier’s foundations. This approach has guided several of our developments this year.
Science in a Minute - Hydration and Relipidation, Two Complementary Biological Functions.
The skin barrier is not a single entity but an organized system. Its protective function relies on the stratum corneum, where corneocytes are surrounded by a lipid matrix composed of ceramides, cholesterol, and free fatty acids, whose balance controls skin permeability and transepidermal water loss. In parallel, it contains hygroscopic molecules (natural moisturizing factors) that maintain water content and suppleness. When this system is disrupted (by cold, friction, or overly harsh cleansers…), the barrier becomes more permeable: water evaporates more rapidly, and the skin is more prone to discomfort. “Hydrating” means supporting water retention via humectants, whereas “re-lipidizing” aims to restore lipid matrix cohesion to limit evaporation. The most effective approach thus combines both strategies to restore cutaneous homeostasis.
Our Typology Responses for 2025.
In 2025, our launches focused on the skin barrier followed a precise strategy: preserving the integrity of the stratum corneum and minimizing the daily factors that disrupt it. This is achieved through three complementary pillars: cleansing compatible with physiological pH, hydration inspired by the skin’s natural mechanisms, and targeted relipidation. The four formulas below illustrate these different approaches.
Lipid-Enriched Cleansing Bar (C10).
Cleansing is often the weakest link in skincare routines: when it is too detergent-heavy, it weakens the barrier and increases dryness. Dermatological cleansing bars address this challenge with a gentle washing base and a skin-compatible pH. Our superfatted dermatological bar is formulated without soap or sulfates, at a physiological pH of 5.5. Its “superfatted” character refers to the inclusion of lipid agents designed to preserve skin comfort after rinsing. The formula is enriched calendula extract (Calendula Officinalis Flower Extract) used for its soothing properties and in sweet almond oil, rich in oleic acid, for the surface lipid film.
After one month of use, itching was alleviated in 94% of participants.
Bi-phase Repairing Serum (C30).
Developed in collaboration with a dermatologist, this skincare product is based on a biomimetic approach : replicating key barrier components to promote optimal skin affinity and tolerance. The aqueous phase contains an FNH complex, molecules naturally present in the stratum corneum that are essential for water retention. Incorporating them supports a physiological mechanism rather than replacing it. The oil phase delivers squalane, a lipid with high biological affinity that reinforces the hydrolipidic film without leaving a greasy finish. Shaking before application creates a temporary emulsion that simultaneously delivers humectants and lipids, a strategy aligned with natural barrier function.
After one month of use, there was a 23.7% decrease in cutaneous redness and a 36.9% decrease in cutaneous discomfort.
Cryo-Plumping Stick for Face and Eyes (A40).
This stick, launched in 2025 and quickly sold out, marked the year with its sensory and functional approach. The polyglutamic acid, a polymer produced by fermentation, is known for its film-forming properties and its ability to support surface hydration. The Spirodela, a small water lentil rich in amino acids, was incorporated to enhance its plumping action. The “cryo” effect aims for an immediate benefit upon application: a cooling sensation and stimulation of blood microcirculation.
Replenishing Lip Balm (T40).
The lips have a more fragile barrier than the rest of the face: they contain few sebaceous glands, have a thin stratum corneum, and are constantly exposed to climatic variations. This lip balm combines ceramides that mimic the natural composition of the intercellular cement, and hyaluronic acid of low molecular weight that penetrates the superficial layers of the epidermis to support hydration and limit the sensation of discomfort. This dual action targets both superficial dehydration and structural lipid deficiency, thus restoring comfort.
Sun protection and skin renewal: coherence above all.
Skin does not age solely over time: it evolves under the influence of external factors, foremost among which are the UV rays from the sun. In 2025, one principle has firmly asserted itself: skin stimulation (retinoids, peptides) cannot be conceived without photoprotection. Without regular protection, UV rays sustain oxidative stress and low-grade inflammation, accelerating the appearance of visible signs. The coherence of a routine therefore rests on two complementary actions: preserving the skin capital during the day, and supporting renewal and density at night.
Science Minute – UV and Regenerative Actives: Why Protection Dictates Performance.
UV rays do more than just tan the skin: they generate free radicals, sustain low-grade inflammation, and progressively degrade the supporting fibers (collagen, elastin). Over time, this leads to wrinkles, loss of density, skin laxity, and pigmentary irregularities. In this context, the photoprotection is a preservation measure, but its effectiveness depends primarily on two factors: the applied amount and consistency. Standard guidelines recommend applying about 2 mg/cm²; applying less reduces the actual level of protection. Moreover, during prolonged and repeated exposure, reapplication is critical to maintain a uniform protective layer throughout the day. This is precisely where regenerating actives—such as retinoids or peptides—come into play: they support skin quality by promoting cellular turnover and reinforcing the dermal matrix, but they do not undo UV-induced damage. Without regular photoprotection, oxidative stress and structural breakdown continue unabated, undermining the consistency and overall impact of a skincare routine. Combining both approaches—protecting during the day and supporting renewal at night—is therefore the most rational strategy.
Our Typology Responses for 2025.
In 2025, three formulations were developed around a single concept: to effectively protect skin every day and support the mechanisms involved in skin tone uniformity, density, and texture regularity. Each serves a distinct purpose: a targeted eye‐contour serum, a peptide‐enriched protective day cream, and a portable format for reapplication.
Eye Serum for Fine Lines and Wrinkles (A30).
The eye-contour area features thinner, less lipid-rich skin, necessitating specific formulation choices. The retinol is a benchmark active ingredient, but its cutaneous tolerance may limit its use on this delicate zone. The hydroxypinacolone retinoate (HPR) belongs to a generation of retinoids engineered to combine efficacy at low concentrations with good skin tolerance. Here, it is paired with low-molecular-weight hyaluronic acid to support hydration and minimize discomfort.
Day Cream for Multiple Signs of Aging SPF 50 (A51).
This cream demonstrates an integrated approach: combining a broad-spectrum SPF 50 (UVA/UVB ratio ≥ 1/3) with a peptide complex. Palmitoyl tripeptide-1 (Pal-GHK) boosts the synthesis of collagen as well as fibronectin, an extracellular matrix glycoprotein. Palmitoyl tetrapeptide-7 (Pal-GQPR) modulates inflammation by inhibiting the production of pro-inflammatory markers that accelerate skin aging. This formulation is ideal for those seeking a streamlined routine without compromising on prevention.
SPF 50 Invisible Sun Stick (L53).
This treatment was conceived to address a specific need: effectively protecting exposed areas (nose, eye contour, ears) with a convenient format for on-the-go touch-ups throughout the day. The anhydrous texture offers formulation advantages: it allows a high concentration of filters by eliminating the aqueous phase, ensures a uniform film thickness, and facilitates application on wet or sweaty skin. The formula incorporates astaxanthin, an antioxidant carotenoid, to limit damage from UV-induced oxidative stress, as well as karanja oil, rich in karanjin and pongamol, to enhance protection while providing comfort and a pleasant sensory experience.
Scalp and hair fiber: two mechanisms, two needs.
The scalp is a fully functional skin with its own particularities: a high follicular density (100,000 to 150,000 follicles), elevated sebum production, and a specific microbiome. It follows regulatory mechanisms similar to facial skin, but in a different environment. The hair fiber, on the other hand, is not living: its quality depends primarily on its structural integrity and its water-retention capacity. In 2025, our hair-care approach has been structured around this distinction: rebalancing the scalp’s ecosystem and bolstering the mechanical resilience of the hair fiber. Two complementary needs, two dedicated serums.
Science Minute - Rebalance the scalp environment, preserve fiber integrity.
The scalp has its own microbial balance. When it’s disrupted, symptoms can occur: flaking, discomfort, itching, or an oily scalp sensation more quickly. The hair fiber, in contrast, experiences cumulative damage (friction, UV exposure, repeated washing, heat, coloring, etc.), which progressively degrades the cuticle, increasing the porosity and reducing the cohesion of the cortex. The result: loss of shine, frizz, breakage, and a less uniform texture. That’s why an effective hair care routine relies on two complementary approaches: addressing the scalp ecosystem when it’s unbalanced, and fortifying the fiber when its structure is weakened.
Our Typology Responses for 2025.
In 2025, we formulated two serums around this concept: one targeting scalp balance, incorporating active ingredients recognized for their efficacy against dandruff and excess sebum, and one dedicated to the hair fiber, designed to enhance its strength and its capacity to retain hydration.
Anti-Dandruff Serum (R30).
The dandruff results from an imbalance in the scalp microbiome, dominated by the excessive proliferation of Malassezia spp., lipophilic yeasts that feed on sebum. Their metabolism produces irritating unsaturated fatty acids that accelerate cell turnover, causing flaking and inflammation. This serum combines two complementary actives. The ciclopirox olamine, a broad-spectrum antimicrobial agent, is used to curb the proliferation of the yeasts involved in this process. Sarcosine supports the formula on the "sebum" axis, particularly relevant when dandruff and an oily scalp coexist. By regulating sebum production, sarcosine deprives Malassezia of its nutritional substrate, creating an environment hostile to its growth. Formulation objective: rebalance, reduce recurrence, and improve comfort, following a treatment-course logic.
Restorative Hair Serum (R41).
The hair fiber relies on a keratin framework, whose cohesion governs strength, flexibility, and shine. When the cuticle is compromised, porosity increases: water escapes more easily, the texture becomes uneven, and breakage becomes more common. This serum provides hydrolyzed plant keratin, extracted from wheat proteins. Broken down into small peptides, it penetrates the cortex, fills microcavities, and improves structural cohesion, especially when the cuticle is damaged. L'hyaluronic acid forms a hygroscopic film that helps maintain hydration at the fiber’s surface, reducing frizz and enhancing shine through optical smoothing of the surface.
Targeted mattification: a simple measure to stabilize shiny areas.
Beyond the structural requirements of 2025, one very everyday challenge remains: managing shine, often concentrated in the T-zone. The goal is not to eliminate sebum — an essential component of the hydrolipidic film — but to reduce its excess and improve surface appearance, without drying out the skin or adding extra steps. This rationale guided the development of a simple, targeted, and customizable application.
Science Minute – Sebum and Shine: A Two-Step Approach.
The sebum is a lipid mixture produced by the sebaceous glands. It contributes to the skin’s protection, but its production varies by facial area, hormonal influences (androgens), genetics, and certain environmental factors. When production is higher (> 150 µg/cm²/30 min), the lipid film becomes more apparent: shine, makeup "slipping," a feeling of discomfort, and sometimes an uneven skin texture. Therefore, the goal of a mattifying action is twofold:
Immediate action, absorbing excess sebum to reduce shine;
progressive, promoting more stable regulation without disrupting the skin’s balance.
Our Typology response in 2025.
In 2025, we chose a two-step approach: an absorbent active agent for an immediately visible effect upon application, and a baseline active ingredient to support a steady, long-term improvement in skin appearance. Both are delivered in a stick format designed for localized application without layering powders.
Mattifying Face Stick (L55).
This stick combines an immediate “surface” action with a progressive “routine” action. The microporous silica acts as an absorbent: thanks to its micropore-rich structure (diameter < 2 nm) and its broad contact surface area (over 700 m²/g), it captures excess surface sebum, reducing shine upon application without any occlusive effect. The bakuchiol, extracted from Psoralea corylifolia, completes the formula within a gentle regulatory framework and gradually improves skin appearance. Although structurally different from retinol, the bakuchiol can activate the same biological pathways. But whereas retinol remains a well-documented standard that can sometimes be hard to tolerate, bakuchiol is generally better accepted, allowing for more consistent use—a key factor when aiming to balance a shine-prone area. The stick format makes it easy to apply locally to the T-zone (forehead, nose, chin) as the final step of a routine or for touch-ups during the day.
2025 also includes two optimized formulas.
Reformulation is not merely for show: it’s a precise fine-tuning process guided by stability, sensory attributes, tolerability, and performance in use. In 2025, two existing formulations were reworked to improve the application experience while preserving their original rationale.
Nourishing Moisturizer (L42).
This reformulation is based on a choice of lipid material: replacing shea butter with shea olein, its more fluid lipid fraction obtained through cold fractionation. The aim is to retain the nourishing contribution while offering a lighter texture that is absorbed more rapidly. Theshea olein, richer in unsaturated fatty acids (predominantly oleic acid), retains some of shea’s unsaponifiable compounds (phytosterols, triterpenes, vitamin E), associated with skin comfort. This reformulation meets a growing demand for rich yet fluid textures that feel more pleasant in daily use, absorb faster without heaviness, and are better suited to various skin types and everyday applications.
Serum Mascara (T50).
The formula of this new serum mascara has been redesigned to strike a balance between a streamlined composition and efficacy: 18 ingredients, 99% of natural origin. It remains enriched with pea peptides (INCI: Pisum Sativum (Pea) Peptide), castor oil (INCI: Ricinus Communis (Castor) Seed Oil) and plant keratin, with a reformulated texture to enhance lash coating, glide, and minimize migration into the eyes. The spiral brush has also been optimized to better separate lashes from the root, provide more definition, and limit clumping, even after multiple passes.
The essentials you adopted most in 2025.
In 2025, your iconics are not those released this year: they are the ones that, for several years, have met a fundamental need with a precise and transparent formula. These five essentials—launched between 2019 and 2022— remain at the forefront because they address constant requirements: hydrating without overburdening, evening out without masking, correcting without drying, illuminating without excess, and caring for the lips while imparting a tint.
9-Ingredients Face Moisturizer.
Launched in February 2019, this minimalist cream is based on a simple, functional design: to hydrate, to soften, and to preserve the skin’s balance. It combines three humectants — hyaluronic acid, glycerin and pentylene glycol — which attract and hold water in the skin’s outer layers, enhancing suppleness and limiting sensations of tightness. The emollient phase, carried by coconut oil and cetyl alcohol, provides comfort and helps reduce evaporation without weighing down the texture. A concise formulation designed to minimize the risk of reactions while delivering complete hydration.
Tinted Serum.
Since its launch in September 2020, the tinted serum reigns at the top of your preferences for the fifth consecutive year. Its formula is grounded in a balance between a serum base combined with mineral pigments to even out the complexion without any “mask” effect. The formulation is enriched with vitamin C derivatives (Ascorbyl Tetraisopalmitate), as well as aloe vera and squalane, to maintain comfort and hydration while delivering light, buildable coverage.
Glow Drops.
Since November 2022, this concentrate has met a universal quest: achieving a luminous complexion. Both a tinted product and a treatment, these illuminating drops combine an immediate effect thanks to mineral nacres (micas) that scatter light across all skin tones, and a progressive action via a stabilized 5% vitamin C (Sodium Ascorbyl Phosphate), combined with aloe vera. The balance between its optical impact and its unifying active ingredient explains its enduring presence in skincare routines for the past three years.
Tinted Concealer.
Released in June 2021, the tinted concealer was designed to address a specific challenge of the eye contour: visually correcting dark circles and reducing the appearance of under-eye bags without stiffening an area that is naturally thin and delicate. The formula combines a high concentration of pigments with a skincare base to provide buildable coverage while maintaining comfort. The caffeine, a decongestant, temporarily reduces the excessive microcirculation responsible for the purplish discoloration of vascular dark circles. The cornflower hydrosol supports this action by providing a cooling sensation and reinforcing the decongested appearance of the eye area—a coherent approach for an area prone to fluid retention. The niacinamide completes the formulation by strengthening the skin barrier and promoting uniformity in the area. Finally, the pigments, particularly iron oxides, counterbalance bluish or purplish tones through color complementarity, offering adjustable coverage without a heavy texture.
Moisturizing Lip Oils.
Launched in May 2022, the tinted lip oil — particularly the powder-pink shade — has become a must-have, confirming the appeal of hybrid care: comfort, shine, and subtle color in a single step. It combines nourishing emollients (jojoba oil and squalane) with pigments formulated for an oil phase, ensuring a stable, homogeneous hue. The addition of vitamin E (tocopherol) protects the oils from oxidation while providing antioxidant defense to lips constantly exposed to environmental stressors.
In 2025, two new hues joined the range: transparent honey and glazed brown — a natural extension of an already widely adopted product.
